Area of business

About Benefit Cosmetics Founded by twin sisters Jean and Jane Ford in the mid-1970s, Benefit enjoys a resolutely unique status in the realm of cosmetics brands. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women for whom taking care of themselves goes hand in hand with good humor. In 1999, Louis Vuitton (LVMH), the world’s leading luxury products group headquartered in Paris, acquires the once humble little makeup shop.In 2016, Benefit Cosmetics launched the “Benefit Brow Collection”, which offers various brow products from pencils to fiber gels in a wide range of shades and made a record of selling 1 brow product every 2 seconds! We also have Browbars offering several kinds of brow waxing services over 50 countries around the world and now we have become #1 Brow Brand Worldwide.