Area of business

Originated from Greek, the natural brand APIVITA has been creating natural, effective and holistic products since 1979 to promote health, beauty and wellbeing. APIVITA derives from the Latin words APIS (Bee) and VITA (Life) meaning the life of the bee. The story begins in 1972, Nikos and Niki Koutsianas, both are founders and pharmacists, created their first natural cosmetic products using bee products and Greek herbs. Inspired by the bee society, Greek nature and Hippocrates’ holistic approach to health, beauty and wellbeing, APIVITA has already created a range of over 300 natural, effective and holistic beauty care products for the hair, the face and the body with bee products, Greek plant extracts and nature essential oils, all clinically proven efficacy.