Area of business

We’re a technology enterpriseOur business is built from a desire to solve the problems others ignore.Obsessed with improvementAt Dyson we believe everything could be better. Fuelled by a frustration with things that don’t work properly and a relentless obsession with making them work better, we’ve spent the last 27 years pioneering inventions and continually improving.Inventing the futureWe’re growing fast. And our ambition is huge. But it’s not simply about more people and more profit. Dyson is all about better ideas and new technologies. It’s about inventing the future.Our storyA story of invention. Driven by frustration with his old vacuum and a passion for problem solving, James Dyson invented the first bagless vacuum. No big companies wanted to buy his invention – selling vacuum bags was far too profitable. So James decided to set up his own company.He called it Dyson.