Area of business

Indesit was born in 1953 in Italy. The name is an acronym which originates from Industria Elettrodomestici Spirea Italia, where Spirea was the previous brand name. Indesit and Missoni, a famous Italian fashion house, united to create Missy, the new washing machine designed to bring style, innovation and practicality to Italian homes. Our communication creativity grew in power and expression when partnering with artists such as Giorgetto Giugiaro and Wim Wenders. The picture on the right features a shot of the Wenders’ commercial for Indesit. We realised we were part of every family’s daily life and coined the brand idea “We work, you play”. Our expertises are always be the closest to family’s real needs and those of our children’s. Therefore, our products are always be ready, intuitive and easy to use, even for a kid. That’s Life Proof.