Area of business

* Hong Kong Authorized Official Products heme International Inc. was established by HIM International Music Inc.'s Chairman Mr. Lu Yen-Ching in March 2003. Its owned brand "heme" – "the No.1 smart choice for young skin" was grand launched in February 2005. heme commits to provide the best quality and completed range of cosmetic products with affordable price, and insist 100% made in Taiwan with non-animal testing.Many famous young idols endorsed for heme since it launched, i.e. S.H.E, Fahrenheit, Ariel Lin, Yoga Lin, Olivia, Sigma, Andrea Chen, Aaron Yan, the popular "Princess" TVC series i.e. "White Queen" also build up successful brand identity and impressive brand awareness. Since year 2010, heme began working in Taiwan native and origin ingredients and use these effective ingredient into many heme products to implement the spirit and positioning – 100% made in Taiwan, a localized Taiwanese brand, to widen the differences of other local brands and become the guardian for young skin, i.e. the first Night Jelly in Taiwan retail market with brilliant million unit sales, bb creams, cleansers, hydrating, whitening, acne, oil control…etc. cosmetic products.heme has been successfully extended to overseas markets, i.e. Singapore, Malaysia, Hong Kong, Macao, Canada and China, to make more people to know and experience the strength of Taiwan's cosmetic brand and products. In the future heme will keen on global market development continually, trying to become the first choice of cosmetic brand for global young people.